How To Get A Flood Of Response
From Your Email AdEver see the television show "Just Shoot Me?" It is a "sit com" that revolves around the production of a magazine called "Blush." The owner's daughter, who works for the magazine, developed an article called "The Lost Art Of Listening." The article was accepted and she just couldn't wait to see her article in print.
After much anticipation, the big day came and the magazine with her article was on the stands. She purchased the magazine and looked at the front page. A look of anger and surprise came over her face as she read the title of the article right there on the cover! Little did she know that her Dad, the owner of the magazine, had changed the title of the article.
Instead of "The Lost Art Of Listening," he had renamed the article "Shut Up and He Will Love You!" Well, the daughter was mad! She had worked long and hard on the article.
So, she confronted her Dad. "Why did you change the title of my article?" She asked. Her Dad told her that the article was great! People needed that kind of information. But, that the title was not enough to pull the reader to the article. He said that people would be more interested in reading an article called "Shut Up And He Will Love You" than "The Lost Art Of Listening."
Her Dad compared it to when she was a little kid and didn't want to eat her peas. He had to hold the spoon in the air and make an airplane sound as he "flew" the peas into her mouth. He told her that changing the title was like feeding her those peas. You have to get the person interested before they will take something that is good for them.
Email ads are the same way. Don't just make an arbitrary offer because it is good for the person the ad is targeting. Get creative. Did you know that your offer is not the greatest piece of information that you can offer your potential customers? No, the greatest piece of information you can offer your potential customers is the SUBJECT line!
The computer world is a fast paced world. Most people only read the subject line of their email to make a decision whether or not to delete it. You need to spend some time honing a catchy Subject line for your email ad.
Here is an example. Suppose you sell vitamins. Don't just enter a subject line like:
VITAMINS FOR SALE
Think of something catchy. Ask yourself questions like this:
What specifically does my product do for people?
What do people want from Vitamins?
What does my product have that is unique above all other Vitamins?
What are people always saying about the Vitamins I sell?Then, after you research these questions develop a catchy subject line. Like this:
DOUBLE YOUR ENERGY LEVEL IN 2 WEEKS!
Folks, this works. Your subject line is the most important piece of information in an email ad that you can offer your potential customers. It can make or break you.
Now, let's take things just a little bit further. There is one other marketing technique that has been proven over and over again to create a FLOOD of responses to your offer. That is to offer your potential customer something for FREE.
People love something for FREE. And, be sure to put it in your subject line. This will increase your response 10 fold! Try something like this:
FREE 1 MONTH SUPPLY, DOUBLE YOUR ENERGY LEVEL
The word FREE in your subject line will get people to read your email ad and provide your with a steady stream of new customers!
So, don't just send an offer, send an enticement. Give your customers what they want and they will be your customers for life! The best money you will ever make is from repeat business. Big corporations know this. That is why they give FREE samples. They know that once a person tries the product, if they like it they will buy it over and over again!
Hopefully, these little tips will help make your opt-in email campaign a real profitable venture! Call us with contact us with any questions!
Make it EASY to get more information - NOW!
You simply NEED a web site these days to really make this work. Drive them to a well written, BRIEF summary about what it is they're interested in.